PIMPRI CHINCHWAD EDUCATION TRUST'S
S. B. PATIL INSTITUTE OF MANAGEMENT, PUNE
NBA Accredited | NAAC Accredited | AICTE Approved | Permanently Affiliated to SPPU, Pune | Approved by Govt. of Maharashtra
MBA 2 Year Full Time Program NBA Accredited and NAAC Accredited

Dr. Yogendrakumar Deokar


SBPIM Best business management school in Pune university
Associate Professor
Marketing Management, Services Marketing, Entrepreneurship Development
SET- Commerce, UGC-NET, M.Com, MBA, MBS, Ph.D. in Marketing. He has 12 years of experience in teaching & industry. His areas of Interests are Marketing Management, Services Marketing, and Entrepreneurship Development.

 

PARTICIPATION IN NATIONAL /STATE LEVEL SEMINARS

SR.NO

STATE & NATIONAL LEVEL SEMINARS ATTAINED

PLACE

YEAR

1

State Level Seminar at Rajgad Dnyanpeeth’s RIMR & D, Pune

Pune

2019

2

Indira institutes of management ,State level Symposium on Marketing In VUCA world

Pune

2018

3

National Seminar on Emerging entrepreneurship opportunity for development of Smart Cities in India.

Pune

2016

4

National Seminar on entrepreneurship development: Opportunities & challenges

Pune

2016

5

National Seminar on Revolutionizing E-Business an addiction or Sublime.

SBM-Pune

2015


RESEARCH PAPER PUBLISHED IN VARIOUS JOURNALS

Sr.No

TITLE

NATURE

DATE

PLACE

1

To Study Effectiveness of Movie Promotion Using Social Media.

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

2

A Study of Customer Buying Behavior Using Demographic Analysis in Pune City Area with Special Reference To Hero Motors”

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

3

To Study the Stock Market for Guiding the Beginner Investor with Special Reference to Eldelweiss Broking Ltd.

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

4

The Role of Marketing Research in the Planning and Development of the Khadi Made Garments and Its Branding With Special Reference To Pune City”

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

5

A Study of Digital Marketing & It’s Impact on Targeted Audience For Easily Conversion From A Lead Into Order

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

6

A Study of Analyzing the Role of Digital Marketing Through Consumer Psychology and How Does it Motivates the Consumer With Their Various Choices While Selecting Mobile Hand Set.

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

7

Study of Various Challenges for Small Companies When Adopting Social Media For Increasing Customer Satisfaction & Customer Loyalty.

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

8

“A Study of About Effectiveness of Advertising of Various Brands with Help of Different Cases in Marketing”

PUBLISHED

2020

Studies in Indian Place Names (UGC Care Journal)

9

Brand equity & customer satisfaction epically in college going Youngster-A study of MI red Me Phone in Pune City.

PUBLISHED

2019

National Conference- Nandurbar

10

Impact of Social media on Small business: A Survey In Pune City.

PUBLISHED

2019

National Conference Bodwad,

Dist.Jalgaon

11

E-Way Bill- A System Maker in Transport Industry

PUBLISHED

2019

JETIR June 2019,

12

A Study of Consumer perception on SBI Home Loan with Special reference to Pune City.

PUBLISHED

2019

JETIR June 2019,

13

A Study of Impacts of Globalization on International marketing.

PUBLISHED

2019

JETIR June 2019,

14

A Study of relationship between consumer buying pattern & features attracted to purchase Instant food products with special reference to demographic factors of customer from big malls in Pune City.

PUBLISHED

2017

National Conference Nanded

15

An Over view of Strategies used in general to create a brand, earn the right to become an established brand in a market with special reference to instant food products (IFP) in Urban areas.

PUBLISHED

2017

National Seminar

Pune

16

An analytical study of role played by product placement & Brand equity in Creating Brand awareness, Characterize brand image in Instant food Products.

PUBLISHED

2016

National Seminar

Pune

17

An Exploratory Study of Instant Food Products (IFPs.) Selection Criteria Like Brand, Price, Taste Amongst College Students in Pune

City Through Questionnaire.

PUBLISHED

Dec.2015

Mumbai

18

An Over View Of Growing Market Of Instant Food Products Especially Among The Urban Consumer With Various Competing Brands.

PUBLISHED

August 2014

Mumbai

19

TO STUDY STUDENT’S PERSPECTIVE TOWARDS E-LEARNING DURING CORONA PANDEMIC WITH REFERENCE TO LEARNING MATE

PUBLISHED

April 2022

Online form

20

TO STUDY CONSUMER BUYING BEHAVIOR TOWARDS YAMAHA MOTORS

PUBLISHED

April 2022

Online form


BOOK PUBLICATIONS

Book Name/Title

Author

Publisher

Year

Consumer Behavior

Dr.Yogendrakumar Deokar

Idol -Publication

2021


ACADEMIC AWARDS & ACHIEVEMENT-

1. Best SIP Guide Award by ISTD, Pune.

2. Excellent Club Head Award By ZES’s ZGMI.

3. Ph.D. Guide under SPPU,

4. Successfully Qualified SET Exam in Commerce-2023.

^