PIMPRI CHINCHWAD EDUCATION TRUST'S
S. B. PATIL INSTITUTE OF MANAGEMENT, PUNE
TWO YEARS FULL TIME MBA PROGRAM, AFFILIATED TO SAVITRIBAI PHULE PUNE UNIVERSITY.
  • Approved By All India Council For Technical Education (AICTE) New Delhi, Govt. Of Maharashtra, DTE, Mumbai
  • Permanently Affiliated To Savitribai Phule Pune University (SPPU), Pune
  • NAAC Accredited
ADMISSION 2021 ENQUIRY YUVOTSAV - 2020

Dr. Kajal Maheshwari


SBPIM Best business management school in Pune university
Assistant Professor
Marketing Management,
Human Resource Management,
Operations & Supply Chain Management
Ph.D. in Marketing Management & Engineering in Electrical Stream. She has 11 years of experience in teaching & industry. Her areas of Interests are Marketing Management, Human Resource Management,Digital Business & Operations & Supply Chain Management.

 

Books

E-Book on course title: Basics of Marketing, Publisher Techknowledge Publications for Course: Masters of Business Administration University: Savitribai Phule Pune University ISBN : 978-93-90428-95-3 Published on 15 May 2021.
Link: https://techknowledgebooks.com/product/basics-of-marketing/

Research Papers in Journal:

Maheshwari, K., Phadnis, A., (2019), Study On Food Choice Motives for Purchasing Organic Produce wrt Pune, International Journal of Advanced Research. (IJAR-Online Journal), ISSN: 2320-5407, 2016 Index Copernicus Value: 94.33

Maheshwari, K. (2015-16). An Analysis on Impact on Working in the Shifts on Personal Life on Personal Life of Women Employees working in IT/BPO sector. Journal of Management & Administration Tomorrow, July- December 2015,Vol.4No.1, ). ISSN 2278-9316, Published by S.B. Patil Institute of Management.

Maheshwari, K. (2015-16).Creating a Positive Brand Image through Corporate Social Responsibility Journal of Management & Administration Tomorrow, 4(2).January - June 2013,Vol.1 No. 2,ISSN 2278-9316,Published by Pimpri Chinchwad Education Trust's S.B.Patil Institute of Management Nigdi, Pune, India

PUBLICATION IN INDIAN JOURNALS

Maheshwari, K. November (2020), “A STUDY ON IMPACT OF COVID-19 ON CONSUMER TOWARDS ONLINE STREAMING SERVICES MARKET”, JUNI KHYAT ISSN: 2278-4632 UGC Care Group I Listed Journal Vol-10 Issue-11 No.02 November 2020, ,IMPACT FACTOR : 6.625. page 28-33 http://www.junikhyat.com/current.html

Maheshwari, K. November (2020), A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING DECISION OF HYGINE DISINFECTANT PRODUCTS (HAND SANITIZER/HAND WASH/MASK/VEGETABLE CLEANER) DURING COVID-19 IN PUNE. ISSN: 2278-4632 UGC Care Group I Listed Journal Vol-10 Issue-11 No.02 November 2020, ,IMPACT FACTOR : 6.625. Page 34-41, http://www.junikhyat.com/current.html

Maheshwari, K. August(2020), A Study to assess Training Effectiveness with the help of HR Analytics,JUNI KHYAT ISSN:2278-4632 UGC CARE Group I,Journal,Volume 10 Issue 09 No. 1 September 2020,IMPACT FACTOR : 6.625. Page 121-126. http://www.junikhyat.com/current.html

Maheshwari, K. August(2020), Improving Efficiency of Assembly Line by Line Balancing Technique & Automation., JUNI KHYAT ISSN:2278-4632 UGC CARE Group I Journal,Volume 10 Issue 08 No. 11 August 2020,IMPACT FACTOR : 6.625.page 149-158

Maheshwari, K.(2020)”THE STUDY OF DIGITAL TRANSFORMATION AND INNOVATION MANAGEMENT IN THE FIELD OF EDUCATION DUE TO THE IMPACT OF COVID – 19” published in “Life After COVID-19 Pandemic and Rebooting Economy” in Journal of Management and Administration Tomorrow, January – June 2020,Vol.8 No. 2, ISSN 2278-9316, Published by S.B. Patil Institute of Management. page 115-120

Maheshwari, K A Study On Food Choice Motives For Purchasing Organic Produce With Reference To Pune, International Journal of Advanced Research (IJAR) Article DOI:10.21474/IJAR01/8771 DOI URL: http://dx.doi.org/10.21474/IJAR01/8771, Int. J. Adv. Res. 7(3), 1387-1394, Vol 7, Issue 03, March 2019.IMPACT FACTOR : 7.08

Research Papers in Conference Proceedings:

Maheshwari, (2020), “A study on Supply Chain Management Model of Reliance Fresh Retail Outlet in Solapur” in a national conference organized by PCET’s S.B. Patil Institute of Management in Ebook "Innovation in Management Practices for the Sustainable Development Goals" published by Himalaya Publishing House Pvt. Ltd. with ISBN: 978-93-5433-382-8, page 38-46 ebook link https://ebooks.himpub.com/product/conference-proceedings-on-innovation-in-management-practices-for-sustainable-development-goals

Maheshwari, (2020), “Green Marketing way to Sustainable Development: A Study on Consumer Perception Towards Green Products” in a national conference organized by PCET’s S.B. Patil Institute of Management in Ebook "Innovation in Management Practices for the Sustainable Development Goals" published by Himalaya Publishing House Pvt. Ltd. with ISBN: 978-93-5433-382-8, page 83-91 ebook link https://ebooks.himpub.com/product/conference-proceedings-on-innovation-in-management-practices-for-sustainable-development-goals

Maheshwari, (2018), “Rural Tourism: a way of Sustainable Development” 6th National Conference on “Economic Reforms In India - Truths and Myths” organized by S.B. Patil Institute of Management on 19 -20 January 2018.

Maheshwari, D. K. Impact of Social Media on Buying Behaviour of Management Students in Pune. Social Media: The Changing Communication Environment, 3rd international conference organized by Xavier School of Communications, Xavier University Bhubaneswar on 15-16,2017.

The Role of Health Consciousness, Food Safety Concern & Ethical Identity on Attitude towards Organic Food. Published in 4th National Conference on Industry – Institute Partnership – An Impact on Future Economic Development held on 12th and 13th February 2016 at S.B. Patil Institute Of Management ISBN :978-81-922746-5-2.

“Organic Food: A study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Pune”. Published in National Conference – Utkarsh – III on “Innovative Quest in Management and Zest in Information Technology for the Modern Era held on 12th and 13th March 2015 at Dr. D.Y. Patil Scool of Management: ISBN – 978-93-84916-66-4 “Impact of Work Life Balance on the Personal Life of Women Employees in IT sector”. This paper was presented in the National Research Conference on “Managing Resources for Sustainable Growth” of CONFLUENCE 2014 held on 20 – 22nd Feb 2014 at S.K.N Sinhgad School of Business Management. “Customer Intention to buy organic Produce”. This paper was presented in the National Research Conference on “Managing Resources for Sustainable Growth” of CONFLUENCE 2014 held on 20 – 22nd Feb 2014 at S.K.N Sinhgad School of Business Management. Maheshwari, K., Role of SME’s in Economic Development Of India. Published in National Research Conference Proceeding “Role of SMEs In Future Economic Development” held on 14th and 15th March 2014 at published by Pimpri Chinchwad Education Trust S.B.Patil Institute of Management ISBN:978-81-922746-1-4. “Green Practices in India: Turn towards Sustainability”. This paper was presented in the National Research Conference on “Challenges and Opportunity in Business Management, Pune. ISBN: 978-93-5097-528-2, UTKARSH 13-15th April 2013 at Dr. D. Y. Patil Institute of Management, Charholi. “Innovative HR Practices and Its Linkage to Organizational Performance in the Competitive Business Environment”. This paper was presented at National Conference on Innovative Paradigm in Contemporary Management at S.B.Jain Institute of Technology ,Management and Research, Nagpur Pinnacle 2012 held on the 28th of January . Green Marketing promotes sustainable Development an Opportunity for Innovation”.- HNIMRW 2011National Level (Nanavati College) “Ethical Advertisement in the Food Sector through Television: Impact on Children”. National Level (SBPIM)

Maheshwari, K., Phadnis, A, (2019), Analyzing Consumer Behaviour towards Organic food wrt Pune, “Industry 4.0- Engaging with Disruption”, International Research Conference DYP-GBS, Pune,october-2019, ISBN: 978-93-89529-36-4,Edited by Dr. Chetan Chaudhari, Published by Success Publications

Maheshwari, K., Phadnis, A, (2018), Factors Hindering Towards Purchase Of Organic Produce In Pune, First PAN IIT International Management Conference 2018, November 2018, ISBN: 978-93-5311-935-5 published by Department of Management Studies Indian Institute of Technology Roorkee,

Maheshwari, (2018), “Rural Tourism: a way of Sustainable Development” 6th National Conference on “Economic Reforms In India - Truths & Myths” organized by S.B. Patil Institute of Management on 19 -20 January 2018.

Maheshwari, D. K. (2017-18). Impact of Social Media on Buying Behaviour of Management Students in Pune. Social Media: The Changing Communication Environment, 3rd international conference organized by Xavier School of Communications, Xavier University Bhubaneswar

Maheshwari, K., Phadnis, A, (2018) Organic Produce: A Marketing Failure In Pune, June 2018 on International Management Conclavein Rukmani Devi Institute of Advanced Studies, CEGR, New Delhi.

Maheshwari, K.,The Role of Health Consciousness, Food Safety Concern & Ethical Identity on Attitude towards Organic Food. Published in 4th National Conference on Industry – Institute Partnership – An Impact on Future Economic Development held on 12th & 13th February 2016 at S.B. Patil Institute Of Management ISBN :978-81-922746-5-2.

Maheshwari, K.Organic Food: A study on Demographic Characteristics & Factors Influencing Purchase Intentions among Consumers in Pune , Published in INCON 2016 International Conference Proceeding Titled on Ongoing Research in Management & IT held on 8th & 9th January 2016 at ASM Group Of Institutes, published by Tech-Max Publications & Chetak Books ISBN 978-81-924861-2-3.

Maheshwari, K.Impact Of Long Working Hours on Health Of Women Employees Working in IT/BPO Sector, Published in INCON 2016 International Conference Proceeding Titled on Ongoing Research in Management & IT held on 8th & 9th January 2016 at ASM Group Of Institutes published by Tech-Max Publications & Chetak Books ISBN Number 978-81924861-5-4

Maheshwari, K.“Organic Food: A study on Demographic Characteristics & Factors Influencing Purchase Intentions among Consumers in Pune”. Published in National Conference – Utkarsh – III on “Innovative Quest in Management & Zest in Information Technology for the Modern Era held on 12th & 13th March 2015 at Dr. D.Y. Patil School of Management: ISBN – 978-93-84916-66-4

Maheshwari, K., Role of SME’s in Economic Development Of India. Published in National Research Conference Proceeding “Role of SMEs In Future Economic Development” held on 14th & 15th March 2014 at published by Pimpri Chinchwad Education Trust S.B.Patil Institute of Management ISBN:978-81-922746-1-4.

Maheshwari, K., Impact of Work Life Balance on Personal Life of Women Employees in IT sector”. This paper was presented in the National Research Conference on “Managing Resources for Sustainable Growth” of CONFLUENCE 2014 held on 20 – 22nd Feb 2014 at S.K.N Sinhgad School of Business Management.ISBN Number 978-81-929101-0-9.

Maheshwari, K.,“Customer Intention to buy organic Produce”. This paper was presented in National Research Conference on “Managing Resources for Sustainable Growth” of CONFLUENCE 2014 held on 20 – 22nd Feb 2014 at S.K.N Sinhgad School of Business Management.

Maheshwari, K.,“Green Practices in India: Turn towards Sustainability”. This paper was presented in National Research Conference on “Challenges & Opportunity in Business Management, Pune. ISBN: 978-93-5097-528-2, UTKARSH 13-15th April 2013, published by Himalaya Publishing House Pvt. LTD. at Dr. D. Y. Patil Institute of Management, Charholi.

Maheshwari, K.,“Innovative HR Practices & Its Linkage to Organizational Performance in the Competitive Business Environment”. This paper was presented at National Conference on Innovative Paradigm in Contemporary Management at S.B.Jain Institute of Technology ,Management & Research, Nagpur Pinnacle 2012 held on the 28th of January .

Maheshwari, K.“A study of Consumer awareness & preference on organic Product”. This paper was presented in 4th PIMG International Conference on “ Global Advances & Innovations in IT & Management” at Prestige Institute Of Management held on 28th -30th December 2012, published by Bloomsbury Publishing India Pvt Ltd, ISBN 978-93-82563-52-5

Maheshwari, K.,“Green Marketing – A study of Consumer fondness towards Green Products”. This paper was presented in 3rd PIMG International Conference on “Transformation & Survival of Business Organizations: Challenges & Opportunities” at Prestige Institute Of Management held on 28th -30th December 2011, published by Narosa Publishing House, ISBN Number 978-81-84

Maheshwari, K.,Green Marketing promotes sustainable Development an Opportunity for Innovation”.- HNIMRW Feb 11-12,2011 National Level (Nanavati College)

Maheshwari, K.“Ethical Advertisement in food Sector through Television: Impact on Children”. National Level (SBPIM), Feb 22-24, 2011, ISBN No. - 978-81-910594-1-0. S.B. Patil Institute of Management

“Growth of Organized Retail: An Opportunity for Rural Sector”- International Level (IFEEL).

RESEARCH PAPERS IN INTERNATIONAL CONFERENCE PROCEEDINGS:

Maheshwari, K., Phadnis, A, (2019), Analyzing Consumer Behaviour towards Organic food wrt Pune, “Industry 4.0- Engaging with Disruption”, International Research Conference DYP-GBS, Pune,october-2019, ISBN: 978-93-89529-36-4,Edited by Dr. Chetan Chaudhari, Published by Success Publications.

Maheshwari, K., Phadnis, A, (2018), Factors Hindering Towards Purchase Of Organic Produce In Pune, First PAN IIT International Management Conference 2018, November 2018, ISBN: 978-93-5311-935-5 published by Department of Management Studies Indian Institute of Technology Roorkee

Maheshwari, K., Phadnis, A, (2018) Organic Produce: A Marketing Failure In Pune, June 2018 on International Management Conclave, CEGR, New Delhi.

Maheshwari, K.,Business Organizations: Challenges and Opportunities” at Prestige Institute Of Management held on 28th -30th December 2011, published by Narosa Publishing House, ISBN Number 978-81-84

Organic Food: A study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Pune , Published in INCON 2016 International Conference Proceeding Titled on Ongoing Research in Management & IT held on 8th and 9th January 2016 at ASM Group Of Institutes, published by Tech-Max Publications and Chetak Books ISBN 978-81-924861-2-3.

Impact Of Long Working Hours on Health Of Women Employees Working in IT/BPO Sector, Published in INCON 2016 International Conference Proceeding Titled on Ongoing Research in Management & IT held on 8th and 9th January 2016 at ASM Group Of Institutes published by Tech-Max Publications and Chetak Books ISBN Number 978-81924861-5-4

Maheshwari, K.“A study of Consumer awareness and preference on organic Product”. This paper was presented in 4th PIMG International Conference on “ Global Advances and Innovations in IT and Management” at Prestige Institute Of Management held on 28th -30th December 2012, published by Bloomsbury Publishing India Pvt Ltd, ISBN 978-93-82563-52-5

“Growth of Organized Retail: An Opportunity for Rural Sector”- International Level (IFEEL).

Chapters in Edited Book:

Maheshwari, K. (n.d.). A Study on Challenges Faced Social Entrepreneurs in India entitled in ”Entrepreneurship, Innovation & Patenting A Developmental Strategy” ISBN: 978-93-86724-02-1 Published by EXCEL INDIA PUBLISHERS in March 2020

Maheshwari, K. (n.d.). A study on Organic Farming as a Means of Sustainable Rural Development with special reference to Maharashtra” entitled in Rural Development: Trends, Opportunities & challenges in the 21st Century.Editor Hansraj Thorat, Published by Pimpri Education Trust’s ,S.B. Patil Institute of Management , ISBN No. 978-81-922746-5-2, First Edition 2016

Maheshwari, K. (n.d.). A study on Rural Women Empowerment Through Self Help Groups” with special reference to Maharashtra entitled in Rural Development: Trends, Opportunities & challenges in the 21st Century.Editor Hansraj Thorat, Published by Pimpri Education Trust’s ,S.B. Patil Institute of Management , ISBN No. 978-81-922746-5-2, First Edition 2016

Maheshwari, K. (n.d.). Green Marketing: A Study of Consumer Fondness towards Green Products” published in an Edited Book entitled Transforming Organizations for Longevity, December 2011,Editors.S.S. Bhakar ISBN Number 978-81-8497-225-5.Narosa Publishing House,Prestige Institute of Management, Gwalior, ISBN

Best Academician of the Year Award 2019 by Centre for Education Growth & Research

Ph.D.,RashtrasantTukadojiMaharaj Nagpur University,Nagpur 2017

M.B.A.,Sanghvi Institute of Management & Science, Indore, D.A.V.V. University, 2008

Bachelor of Engineering, Madhav Institute of Technology & Science, Gwalior R.G.P.V. India 2004.

Professional Certification:

Online certification course on Create Customer Support Data with Google Sheets authorized by Coursera Project Network.

Supply Chain Logistics course authorized by Rutgers the State University of New Jersey & offered through Coursera.

Operations Management: Analysis & Improvement Methods an online course authorized by University of Illinois at Urbana-Champaign & offered through Coursera

Sales Training: Techniques for a Human-Centric Sales Process an online course authorized by HubSpot Academy & offered through Coursera.

Spreadsheets for Beginners using Google Sheets, an online course authorized by Rhyme & offered through Coursera.

Improve Business Performance with Google Forms an online course authorized by Rhyme & offered through Coursera.

Market Research & Consumer Behavior an online non-credit course authorized by IE Business School & offered through Coursera.

POSH- Certified Trainer - January 2018.

Professional Membership:

POSH- Certified Trainer - January 2018.

Life time membership at CEGR (Centre for Education, Growth & Research), New Delhi.

Consultancy and training given under Rainbow Project for The Supreme Industries- Group II from January 2021 to May 2021 on the topic - Cost reduction strategies, Waste elimination, Carbon Footprint, Lean Implementation, Modernization & Dematerialization, Sourcing & Negotiation, Industry 4.0, Value stream mapping Value stream Analysis, Creativity

Corporate Training on “Effective B2B Sales and Marketing” for Trigon Enterprises PVT. LTD. on the topic “Identify Potential Customers, How to Convince Customers and Manage Objections” on 30 January 2021.

Conducted Training Programme at Accurate Powertech India Pvt Ltd. on "How to Convince Customers"

Guest speaker in Faculty of Business Administration and Commerce, Mandsaur University, Mandsaur (M.P.) “Digital Business Ecosystem” on 27 May 2021.

Delivered five days sessions on “Problems 2 Prosperity (P2P)” with Business Excellence at PCCOE for engineering students 10 - 14 April 2021.

Invited as Guest speaker on the topic “Digital Business “for B.Com. Students of 3. M U College of Commerce, Pimpri on 13 February2021.

Conducted the course on B2B Marketing in National Insurance Academy for PGDM Batch 2016-18, Trimester IV started from October 2017.

Guest Speaker : “How to understand the Bloom’s taxonomy” at Sinhgad institute of Management, Vadgaon Pune18th March 2021.

Resource Person for a webinar on the theme ‘Innovative Research Titles Workshop for Scopus Publication’ at GLOBAL RESEARCH AND TRAINING FORUM through Google meet e-platform.webinar on 11/11/2020

FDP: Resource Person at P.C.E.T’s S. B. Patil Institute of Management & Savitribai Phule Pune University on “One Day FDP on MBA CBCS & GS OBE 2019 Pattern” On 11th January 2020Selection & creation of CCE Creation & use of rubrics on January 11,2020

FDP : Keynote Speaker on STES’s Sinhgad Institute Of Management SPPU, FDP Workshop Orientation of MBA Syllabus (Revised 2019) Workshop on Creating Comprehensive Concurrent Evaluation (CCE) & use of Rubrics on January 6,2020

FDP : Keynote Speaker on Revised Syllabus SPPU of MBA 2019 Topic: CCE-CO Attainment, Rajgad Institute of Management, Research & Development, Pune, 1st August 2019.

FDP : Operations & Supply Chain Management in association with SPPU, on Revised Syllabus MBA 2019, Topic: CCE-CO Attainment, ATSS, Institute Of Industrial & Computer Management & Research, 13th July 2019.

 

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