PIMPRI CHINCHWAD EDUCATION TRUST'S
S. B. PATIL INSTITUTE OF MANAGEMENT, PUNE
NBA Accredited | NAAC Accredited with 'A+' Grade | AICTE Approved | Permanently Affiliated to SPPU, Pune | Approved by Govt. of Maharashtra | DTE CODE: 6192
MBA 2 Year Full Time Program NBA Accredited and NAAC Accredited

Dr. Kajal Maheshwari


SBPIM Best business management school in Pune university
Associate Professor
Marketing Management,
Human Resource Management,
Operations & Supply Chain Management
Ph.D. in Marketing Management & Engineering in Electrical Stream. She has more than 15 years of experience blending with teaching, research, training, consultancy, MDP and administration. She is PhD research guide associated with SBPIM research center under SPPU. Her areas of Interests are Marketing Management, Human Resource Management, Digital Business & Operations & Supply Chain Management.

 

Books

Marketing Management by San International Book Publication, ISBN: 978-81-970908-3-7, DOI:
Link: https://doi.org/10.59646/mm/149 Date of Publication: March 24, 2024.

https://sanpublications.nobelonline.in/

https://www.amazon.in/dp/B0CYZNMHNX?ref=myi_title_dp

E-Book on course title: Basics of Marketing, Publisher Techknowledge Publications for Course: Masters of Business Administration University: Savitribai Phule Pune University ISBN: 978-93-90428-95-3 Published on 15 May 2021.
Link: https://techknowledgebooks.com/product/basics-of-marketing/

Research Papers in Journal:

Maheshwari, K,(2022), A Profile Study of Intermediaries of Distribution Channels in the Agricultural Marketing System. Journal of Fundamental and Comparative research UGC acre Listed Journal ISSN No. 2277-7067, Volume IX Issue II, July December 2022.

Maheshwari, K,(2022), A Study On Total Productive Maintenance To Increase The Production in IJFANS International Journal Of Food And Nutritional Sciences, , UGC CARE Listed ( Group -I) Journal Volume 11, Iss 12, Dec 2022, ISSN PRINT 2319 1775 Online 2320 7876.

https://www.ijfans.org/issue-content/a-study-on-total-productive-maintenance-to-increase-the-produc-3503

Maheshwari, K. November (2020), “A Study On Impact Of Covid-19 On Consumer Towards Online Streaming Services Market”, JUNI KHYAT ISSN: 2278-4632 UGC Care Group I Listed Journal Vol-10 Issue-11 No.02 November 2020, ,IMPACT FACTOR : 6.625. page 28-33 http://www.junikhyat.com/current.html

Maheshwari, K. November (2020), A Study On Impact Of Social Media Marketing On Consumer Buying Decision Of Hygine Disinfectant Products (Hand Sanitizer/Hand Wash/Mask/Vegetable Cleaner) During Covid-19 In Pune. ISSN: 2278-4632 UGC Care Group I Listed Journal Vol-10 Issue-11 No.02 November 2020, IMPACT FACTOR : 6.625. Page 34-41, http://www.junikhyat.com/current.html

Maheshwari, K. August(2020), A Study to assess Training Effectiveness with the help of HR Analytics, Juni Khyat ISSN:2278-4632 UGC CARE Group I,Journal,Volume 10 Issue 09 No. 1 September 2020,IMPACT FACTOR : 6.625. Page 121-126 http://www.junikhyat.com/current.html

Maheshwari, K. August(2020), Improving Efficiency of Assembly Line by Line Balancing Technique & Automation., Juni Khyat ISSN:2278-4632 UGC CARE Group I Journal,Volume 10 Issue 08 No. 11 August 2020,IMPACT FACTOR : 6.625.page 149-158

Maheshwari, K.(2020)”The Study Of Digital Transformation And Innovation Management In The Field Of Education Due To The Impact Of Covid – 19” published in “Life After COVID-19 Pandemic and Rebooting Economy” in Journal of Management and Administration Tomorrow, January – June 2020,Vol.8 No. 2, ISSN 2278-9316, Published by S.B. Patil Institute of Management. page 115-120

Maheshwari, K A Study On Food Choice Motives For Purchasing Organic Produce With Reference To Pune, International Journal of Advanced Research (IJAR) Article DOI:10.21474/IJAR01/8771 DOI http://dx.doi.org/10.21474/IJAR01/8771, Int. J. Adv. Res. 7(3), 1387-1394, Vol 7, Issue 03, March 2019. IMPACT FACTOR : 7.08

Maheshwari, K. (2015-16). An Analysis on Impact on Working in the Shifts on Personal Life on Personal Life of Women Employees working in IT/BPO sector. Journal of Management and Administration Tomorrow, July- December 2015,Vol.4No.1,). ISSN 2278-9316, Published by S.B. Patil Institute of Management.

Maheshwari, K. (2013).Creating a Positive Brand Image through Corporate Social Responsibility Journal of Management and Administration Tomorrow, 4(2).January - June 2013,Vol.1 No. 2,ISSN 2278-9316,Published by Pimpri Chinchwad Education Trust's S.B.Patil Institute of Management Nigdi, Pune, India.

EDITED BOOK E BOOK:

Maheshwari, K. (n.d.). A Study on Challenges Faced Social Entrepreneurs in India entitled in ”Entrepreneurship, Innovation And Patenting A Developmental Strategy” ISBN: 978-93-86724-02-1 Published by EXCEL INDIA PUBLISHERS in March 2020

Maheshwari, K. (n.d.). A study on Organic Farming as a Means of Sustainable Rural Development with special reference to Maharashtra” entitled in Rural Development: Trends, Opportunities and Challenges in the 21st Century.Editor Hansraj Thorat, Published by Pimpri Education Trust’s ,S.B. Patil Institute of Management , ISBN No. 978-81-922746-5-2, First Edition 2016

Maheshwari, K. (n.d.). A study on Rural Women Empowerment Through Self Help Groups” with special reference to Maharashtra entitled in Rural Development: Trends, Opportunities and Challenges in the 21st Century.Editor Hansraj Thorat, Published by Pimpri Education Trust’s ,S.B. Patil Institute of Management , ISBN No. 978-81-922746-5-2, First Edition 2016

Maheshwari, K. (n.d.). Green Marketing: A Study of Consumer Fondness towards Green Products” published in an Edited Book entitled Transforming Organizations for Longevity, December 2011, Editors.S.S. Bhakar ISBN Number 978-81-8497-225-5.Narosa Publishing House,Prestige Institute of Management, Gwalior, ISBN

PAPER PRESENTED IN NATIONAL CONFERENCE/SEMINAR:

Maheshwari, (2020), “A study on Supply Chain Management Model of Reliance Fresh Retail Outlet in Solapur” in a national conference organized by PCET’s S.B. Patil Institute of Management in Ebook "Innovation in Management Practices for the Sustainable Development Goals" published by Himalaya Publishing House Pvt. Ltd. with ISBN: 978-93-5433-382-8, page 38-46
Ebook link - https://ebooks.himpub.com/product/conference-proceedings-on-innovation-in-management-practices-for-sustainable-development-goals

Maheshwari, (2020), “Green Marketing way to Sustainable Development: A Study on Consumer Perception Towards Green Products” in a national conference organized by PCET’s S.B. Patil Institute of Management in Ebook "Innovation in Management Practices for the Sustainable Development Goals" published by Himalaya Publishing House Pvt. Ltd. with ISBN: 978-93-5433-382-8, page 83-91
ebook link https://ebooks.himpub.com/product/conference-proceedings-on-innovation-in-management-practices-for-sustainable-development-goals

Maheshwari, (2018), “Rural Tourism: a way of Sustainable Development” 6th National Conference on “Economic Reforms In India - Truths and Myths” organized by S.B. Patil Institute of Management on 19 -20 January 2018.

Maheshwari, D. K. Impact of Social Media on Buying Behaviour of Management Students in Pune. Social Media: The Changing Communication Environment, 3rd international conference organized by Xavier School of Communications, Xavier University Bhubaneswar on 15-16,2017.

The Role of Health Consciousness, Food Safety Concern & Ethical Identity on Attitude towards Organic Food. Published in 4th National Conference on Industry – Institute Partnership – An Impact on Future Economic Development held on 12th and 13th February 2016 at S.B. Patil Institute Of Management ISBN :978-81-922746-5-2.

“Organic Food: A study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Pune''. Published in National Conference – Utkarsh – III on “Innovative Quest in Management and Zest in Information Technology for the Modern Era held on 12th and 13th March 2015 at Dr. D.Y. Patil Scool of Management: ISBN – 978-93-84916-66-4

“Impact of Work Life Balance on the Personal Life of Women Employees in IT sector”. This paper was presented in the National Research Conference on “Managing Resources for Sustainable Growth” of CONFLUENCE 2014 held on 20 – 22nd Feb 2014 at S.K.N Sinhgad School of Business Management.

“Customer Intention to buy organic Produce”. This paper was presented in the National Research Conference on “Managing Resources for Sustainable Growth” of CONFLUENCE 2014 held on 20 – 22nd Feb 2014 at S.K.N Sinhgad School of Business Management.

Maheshwari, K., Role of SME’s in Economic Development Of India. Published in National Research Conference Proceeding “Role of SMEs In Future Economic Development'' held on 14th and 15th March 2014 at published by Pimpri Chinchwad Education Trust S.B.Patil Institute of Management ISBN:978-81-922746-1-4.

“Green Practices in India: Turn towards Sustainability”. This paper was presented in the National Research Conference on “Challenges and Opportunity in Business Management, Pune. ISBN: 978-93-5097-528-2, UTKARSH 13-15th April 2013 at Dr. D. Y. Patil Institute of Management, Charholi.

“Innovative HR Practices and Its Linkage to Organizational Performance in the Competitive Business Environment”. This paper was presented at National Conference on Innovative Paradigm in Contemporary Management at S.B.Jain Institute of Technology ,Management and Research, Nagpur Pinnacle 2012 held on the 28th of January .

Green Marketing promotes sustainable Development an Opportunity for Innovation”.- HNIMRW 2011 National Level (Nanavati College)

“Ethical Advertisement in the Food Sector through Television: Impact on Children”. National Level (SBPIM)

PAPER PRESENTED IN INTERNATIONAL CONFERENCE/SEMINAR :

Maheshwari, K., Phadnis, A, (2019), Analyzing Consumer Behaviour towards Organic food wrt Pune, “Industry 4.0- Engaging with Disruption”, International Research Conference DYP-GBS, Pune,october-2019, ISBN: 978-93-89529-36-4,Edited by Dr. Chetan Chaudhari, Published by Success Publications.

Maheshwari, K., Phadnis, A, (2018), Factors Hindering Towards Purchase Of Organic Produce In Pune, First PAN IIT International Management Conference 2018, November 2018, ISBN: 978-93-5311-935-5 published by Department of Management Studies Indian Institute of Technology Roorkee.

Maheshwari, K., Phadnis, A, (2018) Organic Produce: A Marketing Failure In Pune, June 2018 at International Management Conclave, CEGR, New Delhi.

Maheshwari, K.,Business Organizations: Challenges and Opportunities” at Prestige Institute Of Management held on 28th -30th December 2011, published by Narosa Publishing House, ISBN Number 978-81-84

Organic Food: A study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Pune , Published in INCON 2016 International Conference Proceeding Titled on Ongoing Research in Management & IT held on 8th and 9th January 2016 at ASM Group Of Institutes, published by Tech-Max Publications and Chetak Books ISBN 978-81-924861-2-3.

Impact Of Long Working Hours on Health Of Women Employees Working in IT/BPO Sector, Published in INCON 2016 International Conference Proceeding Titled on Ongoing Research in Management & IT held on 8th and 9th January 2016 at ASM Group Of Institutes published by Tech-Max Publications and Chetak Books ISBN Number 978-81924861-5-4

Maheshwari, K.“A study of Consumer awareness and preference on organic Product”. This paper was presented in 4th PIMG International Conference on “ Global Advances and Innovations in IT and Management” at Prestige Institute Of Management held on 28th -30th December 2012, published by Bloomsbury Publishing India Pvt Ltd, ISBN 978-93-82563-52-5

“Growth of Organized Retail: An Opportunity for Rural Sector”- International Level (IFEEL).

Dynamic Teacher Award by Indian Icon Award 2024 on March 9, 2024.

Best Research Paper Award at Apeejay School of Management (ASM-Dwarka) at National Conference on Business Research, Innovation and Technology in 2022.

Shiksha Bharati Award 2022 in recognition of by Indian Achievers' Forum

Best Academician of the Year Award 2019 by Centre for Education Growth and Research.

Ph.D.,RashtrasantTukadojiMaharaj Nagpur University,Nagpur 2017

Post Graduate Diploma in Operations Management (PGDOM) 2020-21 at IGNOU

M.B.A.,Sanghvi Institute of Management & Science, Indore, D.A.V.V. University, 2008

Bachelor of Engineering, Madhav Institute of Technology & Science, Gwalior R.G.P.V. India 2004.

PROFESSIONAL CERTIFICATION & MOOC COURSES:

MOOCs Course

Completed Swayam Online Course Certification “Continuous Quality Improvement : Tools and Techniques”.

Completed Swayam Online Course Certification “Operations Management”.

Professional Certification:

Online certification course on Create Customer Support Data with Google Sheets authorized by Coursera Project Network.

Supply Chain Logistics course authorized by Rutgers the State University of New Jersey and offered through Coursera.

Operations Management: Analysis and Improvement Methods an online course authorized by University of Illinois at Urbana-Champaign and offered through Coursera

Sales Training: Techniques for a Human-Centric Sales Process an online course authorized by HubSpot Academy and offered through Coursera.

Spreadsheets for Beginners using Google Sheets, an online course authorized by Rhyme and offered through Coursera.

Improve Business Performance with Google Forms an online course authorized by Rhyme and offered through Coursera.

Market Research and Consumer Behavior an online non-credit course authorized by IE Business School and offered through Coursera.

NATIONAL TEACHERS TRAINING PROGRAMME BY NITTT:

Module 1: Orientation Towards Technical Education and Curriculum Aspects - March 2020

Module 2 : Professional Ethics & Sustainability - March 2020.

Module 3: Communication Skills, Modes & Knowledge Dissemination - October 2021.

Module 4: Instructional Planning and Delivery - October 2021.

Module 5: Technology Enabled Learning & Life Long Self Learning - July 2022.

Module 6: Student Assessment and Evaluation - July 2022

Module 7: Creative Problem Solving , Innovation and Meaningful R & D March 2023

Module 8: - Institutional Management & Administrative Procedures March 2023

INDUSTRIAL TRAINING :

Completed Industrial Training at Aircare System & Solution India Pvt. Ltd., Pune from May 13, 2019 to May 30, 2019 (15 days).

Conducted MDP for “Indian Overseas Banks Akurdi Main Road Akurdi , Pune on "Handling Customer Complaints in Right Way” on June 23, 2022.

Conducted Training Programme at Accurate Powertech India Pvt Ltd. (Authorized dealer of Kirloskar oil Engine Ltd.) on "Effective B2B Selling Skills" on December 15,2021.

Consultancy and training given under Rainbow Project for The Supreme Industries- Group II from January 2021 to May 2021 on the topic - Cost reduction strategies, Waste elimination, Carbon Footprint, Lean Implementation, Modernization & Dematerialization, Sourcing & Negotiation, Industry 4.0, Value stream mapping Value stream Analysis, Creativity

Corporate Training on “Effective B2B Sales and Marketing” for Trigon Enterprises PVT. LTD. on the topic “Identify Potential Customers, How to Convince Customers and Manage Objections” on 30 January 2021.

Conducted Training Programme at Accurate Powertech India Pvt Ltd. (Authorized dealer of Kirloskar oil Engine Ltd.) on "How to Convince Customers" on 29 August 2019.

Lecture Delivered

Delivered five days sessions on “Problems 2 Prosperity (P2P)” with Business Excellence at PCCOE for engineering students 10 - 14 April 2021.

Delivered a guest session at Faculty of Business Administration and Commerce, Mandsaur University, Mandsaur (M.P.), as a resource person in a Webinar on “Digital Business Ecosystem” on May 27, 2021.

Invited as Guest speaker on the topic “Digital Business“ for B.Com. students of M U College of Commerce, Pimpri on 13 February 2021.

Resource Person

Resource Person at FDP (Virtual Mode) on Outcome Based Education for faculty members of BSSS-Institute of Advanced Studies, Bhopal on 5th October 2021.

Guest Speaker for: “How to understand the Bloom’s taxonomy” at Sinhgad institute of Management, Vadgaon Pune 18th March 2021.

Invited you as a Resource Person for a webinar on the theme ‘Innovative Research Titles Workshop for Scopus Publication’ at GLOBAL RESEARCH AND TRAINING FORUM through Google meet e-platform.webinar on 11/11/2020.

Guest Speaker for:How to understand the Bloom’s taxonomy, for faculty members of Sinhgad institute of Management, Vadgaon, 18th March 2021.

FDP: Resource Person at P.C.E.T’s S. B. Patil Institute of Management &SavitribaiPhule Pune University on “One Day FDP on MBA CBCS & GSOBE 2019 Pattern” On 11th January 2020Selection and creation of CCE Creation & use of rubrics on January 11,2020.

FDP : Keynote Speaker on STES’s Sinhgad Institute Of Management SPPU, FDP Workshop Orientation of MBA Syllabus (Revised 2019) Workshop on ‘Creating Comprehensive Concurrent Evaluation (CCE) & use of Rubrics” on January 6, 2020

FDP: Keynote Speaker on Revised Syllabus SPPU of MBA 2019 Topic: CCE-CO Attainment, Rajgad Institute of Management, Research & Development, Pune, August 1, 2019.

FDP: Operations and Supply Chain Management in association with SPPU, on Revised Syllabus MBA 2019, Topic: CCE-CO Attainment, ATSS, Institute Of Industrial And Computer Management And Research, 13th July 2019.

Conducted the course on B2B Marketing in National Insurance Academy for PGDM Batch 2016-18 Trimester IV started from october 2017.

 

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