PIMPRI CHINCHWAD EDUCATION TRUST'S
S. B. PATIL INSTITUTE OF MANAGEMENT, PUNE
NBA Accredited | NAAC Accredited | AICTE Approved | Permanently Affiliated to SPPU, Pune | Approved by Govt. of Maharashtra | DTE CODE: 6192
MBA 2 Year Full Time Program NBA Accredited and NAAC Accredited

Dr. Santosh Shinde


SBPIM Best business management school in Pune university
Assistant Professor
Marketing Management
Doctorate in Marketing Management. He has 17+ years of experience in teaching & research. He is research guide in Marketing Management under SPPU. His area of interest includes Marketing, Research, Branding.

 

RESEARCH PAPERS IN INDIAN JOURNALS:

1. Santosh M. Shinde 2011.“A study of various factors influencing consumer buying preferences towards toothbrush brands at PCMC area, Pune.” At “Golden research thoughts” (ISSN 2231-5063)

2. Santosh M. Shinde 2012.“A study on Brand Perception & Brand Equity of cell phone Handset in students Perspective in PCME area, Pune” at “Dnyanganga Management journal” (ISSN 2277- 453X)

3. Santosh M. Shinde 2014.“A study on consumer Brand loyalty with special reference to Toothpaste Brands at Pune” in “Journal of management and Administration Tomorrow” (ISSN 2278-9316)

4.Santosh M. Shinde 2018.Brand Preference of Smart Phones of College Students – A Study, in Yashomanthan – International Research journal, VOL- 5, ISSUE -5, ISSN – 2347-8039, July 2018.

RESEARCH PAPERS IN INTERNATIONAL JOURNALS:

Santosh M. Shinde, 2017. Review of Use of Decision Support Systems in Management: A Critical Study in India. in Ajanta - Vol. – VI, ISSUE –II, ISSN – 2277-5730(IF – 4.205), April - June 2017. (UGC Listed)

Santosh M. Shinde, 2017. Workforce Diversity: Review of Capabilities and Confronts. in Ajanta - Vol. – VI, ISSUE –III, ISSN – 2277-5730(IF – 4.205), July - September 2017. (UGC Listed)

Santosh M. Shinde, 2018. Organizational Climate: Realization for development and Success in business, in Ajanta - Vol. – VII, ISSUE –I, ISSN – 2277-5730(IF – 5.2), January – March 2018. (UGC Listed)

Santosh M. Shinde, 2019.Outlining The Significance Of Experiential Branding For Business Development, in Review of Research, ISSN – 2249-894X impact factor : 5.7631, UGC approved Journal No. 48514 volume -8 | issue -8| may-2019. (UGC Listed)

Santosh M. Shinde, 2019.Review And Assessment Of Financial Constraints Of Women Entrepreneurs In Maharashtra, ISSN: 2249-894X, Impact factor: 5.7631, UGC approved Journal No. 48514, volume -8 | Issue -9| JUNE-2019. (UGC Listed)

Santosh M. Shinde, 2019. Effective Human Resource Management With Employee Value Proposition, ISSN: 2249-894X, Impact factor: 5.7631, UGC approved Journal No. 48514volume -8 | Issue -9| JUNe-2019. (UGC Listed)

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Received Global Eminence Award 2021 – Best young Faculty Award from Bestow Edutrex International, Mumbai on 31st July, 2021.

Ph. D in marketing management. (July 2016) from S.P. Pune University

MBA- Marketing management (2003) from nagpur university

B. Tech (HMCT) (2000) from nagpur university

PROFESSIONAL CERTIFICATION:

PBL course – an introductory course on Problem Based Learning in Higher Education.

 

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